FREE LANDSCAPING QUICK AUDIT
Not a generic exam with “Landscaping” in the headline.
We Google landscaper your city, check the category Google expects, and score Get Found → Get Chosen → Get Booked. About five minutes on the form. The report is yours to keep.
The Landscaping exam — not the generic six-pack
Get Found → Get Chosen → Get Booked, scored for a lawn and landscape company.
Get Found
30 pts of the 100
✓ Primary category matches the money: Lawn care service if you mow; Landscaper if you design/build. Mixing them without additional categories hides you.
✓ In the pack for “lawn care {city}” (recurring) and “landscaper {city}” (projects). Those are different buyers.
✓ Irrigation and tree work only as additional categories if the crew actually does them.
Get Chosen
36 pts of the 100
✓ Seasonal photos that match today. A snow-blower photo in July, or a mower photo in January, is a tell.
✓ Recurring vs design-build as separate pages. Google should not guess which one you want.
✓ Authority pointed at high-intent terms — informational traffic is not a booked mow.
Get Booked
34 pts of the 100
✓ Online estimate or a “start service” path for recurring. Project landscaping can be a form; mowing should not be.
✓ Tracking from search to a booked route, not a generic contact inbox.
✓ HOA / commercial called out if that is the real customer.
Money keyword we actually Google: landscaper your city
Categories we expect: Landscaper, Lawn care service, Irrigation service, Tree service (LSA-eligible)
What a generic audit misses on this trade
! A DR-29 site ranking for trivia still loses the money keyword to a weaker site with the right GBP category.
! Sub-brands (tree, irrigation, hardscape) that Google does not connect to the parent are split entities.
! Do not treat the personal-brand Knowledge Panel as the local exam. The pack is the exam.
Scoring: Found 30 / Chosen 36 / Booked 34. A skipped check is UNKNOWN, not a zero. Agents load this pack from Audit-Factory config/local_verticals.json.
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