Dennis Yu · built with 100+ contractors, live on stage
Own your name as the landscaper your town hires.
A done-for-you site that gathers your projects, reviews, service areas and crew — and structures them so Google, ChatGPT and homeowners recognize you by name.
We’ve done this for leaders across home services. You’re next.
Got a code? Redeem it for 20% off →
The figurehead
He started with a minivan and a push mower.
In 2011 Anthony Hilb had a minivan, a push mower and a toolbox. Today he runs four businesses, 70 employees and 145 cities across three states. The work built the business — but the reason a homeowner three towns over can find him, and the reason Google treats him as a real entity rather than a guess, is that all of it is written down in one place he owns.
He already has the Google Knowledge Panel. That is the part most contractors never get, and it is not an accident — it is what happens when your name, your services, your reviews and your service areas are structured so a machine can read them. Anthony is not the hypothetical version of this working. He is the proof, and he is #1 on Google for “tree removal” in Bloomington because of it.
Anthony’s Lawn Care and Landscaping · Anthony’s Tree Removal · Anthony’s Home Services National · Anthony’s Junk Hauling — BBB accredited since 2017.
Why this is not vanity
A personal brand is not a headshot. It is how the machine learns you exist.
Google does not rank websites. It ranks entities — people, companies and places it can identify, connect and trust. That one distinction is the whole reason this works, and it is why “get a personal brand site” sounds like vanity right up until you understand what it is actually doing.
You become an entity
A page at your own name carrying your story, your service areas, your crew and your proof — structured so a machine can read it. Without that, your name is a string of text that happens to appear on the internet. With it, you are a thing Google knows about and can recommend.
Your entity joins a grid
Rankings come from relationships, not keywords. When your entity is linked to other trusted operators in your trade and your town, Google can place you — it knows what you do and where you do it. That is the geo-vertical grid, and it is the reason the network above is a working mechanism rather than a logo wall.
Content feeds the entity
Every finished job, five-star review, before-and-after and crew story points back to that hub. That is your Topic Wheel — and it is what demonstrates experience instead of claiming it. This is the difference Google’s E-E-A-T is actually measuring.
Your two sites reinforce each other
Anthony Hilb the person and Anthony’s Lawn Care the company are two entities, cross-linked. Each makes the other more credible. And the personal one can grow into consulting, speaking, coaching or a book without ever disturbing the company site — which is why founders end up with more leverage than their businesses alone would give them.
Dennis puts it bluntly in Episode 5: a personal brand is not about fame or luxury cars. It is about connection. Anthony’s story — how he serves his community, leads his team and grows his business — is what turns him into the name people ask for by name. That is not decoration. It is the trust layer the entire ranking system rests on, and it is the part competitors cannot copy by spending more.
The same logic runs every site in the Spotlight network — landscapers, roofers, painters, pressure washers, concrete, pest control, dumpsters, HVAC, athletes and AI builders. Different trades, one mechanism.
Go deeper — the Marketing Mechanic series
Dennis teaches the whole framework free on his YouTube channel. The first seven episodes are the foundation, in order. Every claim on this page comes from one of them.
Who we spotlight
We spotlight each other.
These are not logos on a wall. We interview each other, share stages, eat together and make content together — and when one of us wins, the rest of us point at it. Fifteen operators running the same system, anchored by Anthony Hilb.
This isn’t a vanity site
What are you trying to win?
Tell us the goal and we’ll show you the play — and a lighthouse already living it.
Pick a goal above ↑
We tune the same system to whatever you’re chasing.
One plan. Everything you need.
What’s included in your Spotlight.
Your personal brand website
Home, About, Proof and Connect pages built around your name, on your own domain. Hosting & SSL included.
AI build & setup
Our agents organize your work, reviews, credentials and story — then assemble the whole site. You don’t touch a builder.
Content repurposing
One short interview becomes a stack of search-indexable articles that keep working long after you film.
Entity & Knowledge-Panel work
Schema, Wikidata and linked profiles so Google holds you as a real entity and AI describes you correctly.
Managed & updated for you
We host it, keep it fast, and add new wins as you send them. Your authority compounds while you work.
You own everything
Your domain, your content, add users, cancel anytime — the site stays yours. Built clean and homeowners-safe by default.
Simple pricing
One plan. About a dollar a day.
THE SPOTLIGHT PLAN
Just about $1 a day · cancel anytime · no contracts
- Done-for-you personal brand site on your own domain
- AI build, hosting, schema & ongoing updates
- Content repurposing into indexable articles
- Knowledge Panel & AI-authority structuring
- Positive-mention monitoring · you own it all
For now we onboard every landscaper personally so the site is right. Self-serve checkout is being wired up.
The Landscaper Spotlight network
Got a code? 🎟️
Every lighthouse we build gets a personal code. Use one and get 20% off — just $24/mo.
Enter a lighthouse’s code to unlock 20% off.
Want your own code? Become an ambassador — share it, your peers get 20% off, and you earn $12/mo each (half of every $24) for as long as they stay.
Not sure yet? Start free.
See your score and a sample of your site before you pay.
Tell us your name and links. We run your authority audit, show you where you stand, and what your site could look like — built from what’s already public. Like it? Go live for $30/mo.
Before you ask
Good questions, real answers.
Do I need a big following?
Will this actually get me jobs?
I already have a website — why this?
Do I own it?
How much of my time?
What does it cost?
Ready to get seen?
Get a personal brand built around your real work — for about a dollar a day. Start with a free audit.